comScore reports “Video confirmed as an Effective Vehicle…”
comScore:
Online Video Confirmed as an Effective Vehicle for Reaching the Male 25-34 Segment
comScore report confirms what we projected 6 months ago when we launched 10SpeedMedia video based advertising is rapidly becoming an effective advertising medium, especially for the coveted Male 25-34 year old segment.
Peter Daboll, president and CEO of comScore Media Metrix says:
Video consumption on the Web is rapidly approaching the tipping point for advertisers. With two-thirds of consumers accessing the Internet from home using a broadband connection, and publishers continuing to innovate by using the latest technologies to deliver content in a way that engages users, video consumption is poised to become a standard part of the online experience for a majority of consumers. Advertisers will increasingly seek opportunities to reach broad and frequently elusive markets, and do so with a level of engagement and richness that has not previously been available online.
Also reported, “During March, approximately 42 percent of all U.S. Internet users streamed video through an entertainment site, and more than 33 percent did so from a portal.”
With several projects at 10SpeedMedia coming to ready status that have been in development for a couple months, this kind of data helps confirm that we’ve likely made a very good investment.
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